The Voice of Experience" Campaign for Standard Bank

This documentary showcases the deep roots of Angola and its ancestral community leaders: the Sobas. The Sobas lead their communities by using the experience and knowledge passed down through generations. It’s an immersive journey into the heart of a country where traditions blend seamlessly with the future. This campaign is a tribute from Standard Bank to the Angolan Sobas.

With the signature "Listen to the Voice of Experience," this campaign aims to align the values of these central figures in Angolan society with the core values of Standard Bank: a bank with over 150 years of history, presence in more than 20 countries, and leadership on the African continent.
 

In this project, I contributed to the conceptualization of the campaign, illustrated pieces of the storyboarding, and retouched images. Additionally, I was responsible for developing a theme for the photographs in line with the brand guidelines.
 

My participation in this project included creating the storyboard, assisting with the concept and messaging, and editing the video. Our goal was to create a connection between the bank's years of experience, community involvement, and excellence with the traditional Sobas of Luanda, who embody the same values of resilience, community, responsibility, and leadership.
 

This campaign successfully highlights the synergy between Standard Bank’s enduring legacy and the timeless wisdom of the Sobas, emphasizing a shared commitment to leadership and community strength.