A Voz da experiencia
This documentary shows the deep roots of Angola and its ancestral community leaders: the Sobas. They lead their communities by using the experience and knowledge passed over generations. It’s an immersion into the heart of a country where traditions blend with the future. A tribute from Standard Bank to the Angolan Sobas.
This campaign, with the signature "Listen to the voice of experience", aims to associate the values of these central figures in Angolan society with the main values of Standard Bank: a bank with more than 150 years, present in more than 20 countries, the leader in the continent African.
In this project, I contribute to the conceptualization of the campaign, illustrated pieces of the storyboarding, and retouching of images. I was responsible to develop a theme for the photographs following the brand guidelines.