Client: Toyota

Role: Art Director / Graphic Designer Collaborators: Copywriter

In this project, I created a poster for Toyota Angola to communicate their new call center opening across their digital channels and newspapers. The concept was to avoid the cliché of depicting a person seated in a call center. Instead, we aimed to deconstruct car parts and creatively combine them with a call center headset.

The design process involved breaking down various car parts and integrating them with the headset, symbolizing the seamless connection between Toyota’s automotive expertise and customer service. This approach provided a fresh and innovative visual that captured the essence of Toyota’s brand without resorting to conventional imagery.

Throughout the project, I adhered strictly to Toyota’s brand guidelines, ensuring the poster maintained a simple and clean design. The result was a visually striking and effective communication piece that stood out in both digital and print formats.

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